We guide purpose-driven leaders to align, grow, and lead with joy.
About Our Founders
Dr. Jax Black and Tomer Yogev aren’t just executive coaches—they’re partners in life, purpose, and possibility. As a married duo with decades of combined leadership experience, they’re known for bringing a rare blend of wisdom, warmth, and transformative insight to every conversation. Their approach is as dynamic as their energy—and as grounded as their love for helping others rise.
The spark for what would become The Big Joy Theory was ignited thousands of feet in the air, during a skydiving adventure. Tethered to professionals they had to fully trust, Jax and Tomer had a revelation mid-fall: great leadership requires the same ingredients—security, trust, and unshakable confidence. That moment of clarity became a catalyst for everything that followed.
They first founded TandemSpring, a space for leaders to shed outdated corporate molds, reclaim their inner strength, and lead from a place of authenticity. But over time, a deeper truth revealed itself—one that echoed both in their work and their own lives: joy isn’t just a byproduct of success—it’s the fuel for it. Without joy, leadership falls flat. With it, anything is possible.
That realization gave birth to The Big Joy Theory—a revolutionary way of leading that centers joy as both compass and catalyst. Today, Jax and Tomer and The Big Joy Theory coaches guide leaders back to themselves, helping them unlock a deeper power, a more meaningful presence, and a way of leading that flows from the truth and wisdom held in their heart.
At The Big Joy Theory, leadership isn’t about doing more—it’s about being more: connected, intentional, authentic, and whole. And it all begins with joy.
About The Big Joy Theory
The Big Joy Theory is the foremost model for joy-based leadership and personal development, blending decades of real-world experience with robust scientific research. At its core, our model revolves around three transformative cycles: awareness, expression, and efficacy. When these cycles are rooted in joy, leaders tap into their authentic selves, empowering them to break free from conventional constraints and inspire genuine change.
By shifting from a deficit-focused mindset to one that celebrates innate strengths, the Big Joy Theory has proven its worth across diverse organizations—elevating hundreds of leaders and transforming corporate cultures. Our approach isn’t just about improving performance; it’s about rediscovering self-love and embracing a leadership style that is both empowering and profoundly human. Discover how nurturing joy within can unlock new possibilities and lead to a more vibrant, fulfilled future.
Our Model
At Big Joy Theory, we work at the intersection of healing leadership, authentic guidance, and creative innovation—supporting individuals in both personal and professional transformation through what we call elevated expansion.
Guidance, within this model, is not traditional coaching alone. It is a deeper, integrative practice that supports transformative growth by combining lived experience, intuitive insight, and structured development. It allows individuals to move through periods of change with clarity, integrity, and alignment—expanding beyond limitation while remaining grounded in who they are and what they are here to offer.
This work is held within a three-part framework:
Healing Leadership as the vessel—ensuring that transformation is embodied, ethical, and rooted in ongoing self-awareness and self-healing
Authentic Guidance as the pathway for transformation—supporting individuals in navigating growth, change, and expansion with intention and clarity
Creative Innovation as the expression—where new ideas, offerings, and pathways emerge from aligned expansion and are brought into the world in meaningful, sustainable ways
Together, these elements form a cohesive model for Elevated Expansion—one in which transformation is not reactive or forced, but guided, embodied, and expressed through work that is both deeply aligned and impactful.
Schedule a Healing Leadership Training
-
A strengths-based workshop for executive leaders and teams that activates the embodied power within each individual. Grounded in the CliftonStrengths® assessment, this experience uses strengths as a foundation for love-centered leadership—elevating individuals and teams into greater alignment, connection, and joy.
-
Healing leadership calls leaders to grow within themselves so they can cultivate growth in others. It invites us to listen, speak, and connect from a place of love that inspires expansion in every heart. Breath becomes vitality. Love becomes the guide. And challenge transforms into a creative opportunity.
-
Move from performance-based leadership to coherence-based leadership, where authenticity becomes the source of true influence and impact. Transformation begins within and expands outward through the core phases of Emerging, Rising, and Flourishing. Leaders learn to release outdated patterns and embody their highest truth in real time. Through intentional practice, they breathe deeply, restore their vitality, and align with leadership that is rooted in presence and purpose. In doing so, they create spaces where growth, connection, and transformation unfold naturally.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!