Our Model
To support your journey into joy, we’ve created a suite of intentional tools designed to bring the cycles of joy into your daily life. These aren’t just reflective exercises — they’re actionable, practical, and built to meet the real demands of modern leadership.
Our Joy Tracker Daily Assessment helps you tune into emotional patterns and identify what fuels or drains your joy. Paired with the Joy Quotient Evaluation, you’ll gain a clear snapshot of your alignment — highlighting strengths and growth areas across both personal and professional life.
These tools are part of an integrated system that brings clarity, insight, and momentum. Used consistently, they become trusted companions — helping you lead with more intention, authenticity, and joy.
Our Books
Our Resources
Leading from the joy within doesn’t just challenge the Corporate Mindset — it transforms it. It liberates you from outdated paradigms and empowers you to become the kind of leader you’ve always known you could be: authentic, inspired, and deeply aligned.
Discover the heart of The Big Joy Theory — our framework, our philosophy, and what sets us apart from surface-level trends like Happiology. Explore why our approach works, how it drives lasting transformation, and what you (and your organization) can truly expect when joy becomes your strategy.
At the heart of our approach is a groundbreaking model that redefines leadership through the transformative power of joy. Rooted in decades of operational experience and enriched by cutting-edge research, our model moves beyond traditional, deficit-oriented frameworks. It invites leaders to rediscover their whole selves—melding the operational, emotional, and spiritual dimensions into a singular, authentic journey of empowerment.
Central to this model are three transformative cycles: awareness, expression, and efficacy. The cycle of awareness enables leaders to uncover and embrace their unique strengths and intrinsic values. Expression then empowers them to communicate their true selves with confidence and creativity, transcending conventional norms. Finally, the cycle of efficacy transforms these insights into tangible leadership actions, creating a dynamic feedback loop that fuels continuous growth and innovation.
This model is remarkably effective because it taps into the transformative power of joy—a resource that recharges and sustains leaders on every level. When leaders are connected to their joy, they access a deeper sense of purpose and authenticity that transcends short-term wins. This inner alignment fosters resilience, creativity, and an unwavering commitment to growth, enabling them to navigate challenges with a balanced perspective and sustained energy. By harnessing the continuous cycles of awareness, expression, and efficacy, leaders can unlock innovative solutions, inspire their teams, and build lasting success. Ultimately, those who lead with joy not only achieve superior performance but also cultivate a thriving, positive environment that nurtures long-term well-being and excellence throughout their journey.
The Joy Manifesto offers a transformative model of evolution that makes joy the apex of authentic leadership. Happiness, and the pursuit of it, is insufficient to productively drive the change the world needs. Leaders deserve a more holistic and humanistic mechanism of leadership that ensures that their heart smiles back at them for leading well.
This book is the guide, motivation, workbook, and accountability partner that leaders need to actively detach from the toxicity of The Corporate Mindset and walk back into the journey of their heart, where their own brand of leadership can be named, honored, and centered. Now is the time for each leader to be liberated from the version of leadership that they were taught that they had to fit into, and be re-centered on who they are truly meant to be as guided by the wisdom of their own heart.
The model of leadership offered by renowned joy coaches Dr. Jax ML Black and Tomer Yogev illuminates how self-love serves as the truest compass for every leader to best navigate a constantly changing world, in life and in business. Beyond personal development, this model also delivers the bottom-line results for organizations. Through empowerment, not management, the hearts of all leaders are freed to bring their wisdom and drive continuous innovation for the type of success that inspires evolution beyond the win in each moment.
If you're not investing in joy, what are you investing in? What are you really bringing to the entrepreneurial journey if you're not bringing your whole self — and creating space for others to do the same?
Joy and entrepreneurship might seem like an unlikely pair, but that’s exactly the problem. In a world that prizes hustle over wholeness, we've forgotten that joy is a driving force for creativity, resilience, and breakthrough innovation.
At The Big Joy Theory, we’ve discovered the secret: when entrepreneurs are grounded in joy, they don’t just perform better — they lead boldly, collaborate deeply, and build with vision and heart.
Want to unlock the full potential of every entrepreneur? Start with joy. It changes everything.
Our Tools
We Literally Wrote the Book on Joyful Leadership
When we say joy transforms leadership — we back it up. We’ve authored three powerful books, including Amazon #1 best-seller, The Joy Manifesto (our other two book are Unlock The Corporate Mindset and Fuck That Shit). These aren’t just reads — they’re immersive experiences filled with insights, exercises, and practices to help you understand our model and begin your own journey into joy. Ready to go deeper? Your next chapter starts here.
Last — but definitely not least — we offer a rich library of resources to support you along the way. From guided workbooks and engaging activities to thought-provoking readings, these tools are designed to deepen your experience and understanding of The Big Joy Theory.
Here, you’ll find a curated selection of our free whiteJoy Papers — powerful insights into our model in action and a window into who we are and how we work.
One of the greatest barriers to unlocking our inner joy is that the very concept of joy has been co-opted — distorted by white supremacy, capitalism, and a culture of relentless competition. What was once an innate, liberating force has been turned into a commodity or dismissed as frivolous.
It’s time to change that.
At The Big Joy Theory, we believe joy is a revolutionary power that lives within every leader. When we decolonize joy, we reclaim it as a source of wisdom, growth, leadership, and bold innovation.
Learn how to reconnect with the core power of joy — not as a luxury, but as a birthright and a strategy for true transformation.
Have you ever felt like the real heart of the cultural conversation is always just out of reach — like no one’s quite naming what it truly means to live and thrive as a cultural being in today’s world?
The Big Joy Theory brings a transformative lens to cultural dialogue — one rooted in joy. Our approach invites a broader, deeper reimagining of cultural truth within diversity, equity, inclusion, and belonging efforts.
Instead of leading with fear or defensiveness, we lead with curiosity, connection, and joy — creating space for honest reflection, meaningful exchange, and shared growth.
Discover how joy can turn even the most complex conversations into powerful opportunities for healing, belonging, and cultural transformation.
Contact us
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