Hi, I’m Dr. Joiex (Jax Black, PHD).
I’m Dr. Joiex—an artist, liberator, and leader devoted to weaving joy into the fabric of leadership, family, and daily life. "I lead from a lineage of freedom, building post-liberation ecosystems where joy becomes the structure that keeps people whole." Rooted in an ancestral lineage of freedom, I lead from a place of inherited coherence rather than performance—building healing ecosystems designed for liberation that lasts.
As a doctor of community psychology, Master’s in Clinical Psychology, and founder of Big Joy Theory and InnerLit Studios, my work lives at the intersection of art, soul care, and transformative leadership, where joy functions not as motivation, but as infrastructure. For more than 20 years, I’ve guided executives and visionaries across education, mental health, nonprofit, and corporate spaces—supporting women, BIPOC, and LGBTQIA+ leaders in returning home to themselves and creating lives and organizations grounded in clarity, love, and sustainable freedom.
Through Big Joy Theory, my partner Tomer Yogev and I offer joy as strategy and structure—supporting leaders in releasing survival-based leadership patterns and stepping into authentic presence. Through InnerLit Studios, my creative partner Vianna Thomas and I create livable and wearable art as daily reminders that joy is not decorative—it is how we remain free. At its heart, my work is post-liberation leadership through joy—where healing, creativity, and coherence become the conditions for a life well lived. To be Inner Lit is to be alive, aligned, and free.
My Wisdom
Self Love
Authentic Leadership
Joyful Evolution
Elevated Expansion
Leading well is about liberation.
Your title is not your purpose, but it can be. Together, we can name who you are when you are your best and highest self, allowing your heart to be more fully seen, heard, and felt by those you serve. This sacred process offers each person the opportunity to better understand their walk through life from a place of self-love, joy, and continuous growth over the break/fix mentality that leads to growth by fixing your weaknesses.
When your heart smiles back at you, being you—that’s joy. And that joy is your vitality. It’s the energy you bring to everything you do.
When you operate from joy instead of struggle, your mindset shifts from survival to intuitive creativity. Your inner artist and your inner leader unite. That’s where your radiance lives—where your very presence becomes inspiring, magnetic, and easeful. With your truth, values, and inner clarity aligned, the path of expansion becomes rooted in integrity and infused with purpose.
Guidance
Elevate, then expand in joy. That is the most effective way to authentically and continuously grow as a leader, when leading well is about becoming a better you.
Intuitive Art
Meaningful prints and home goods designed to support wellness by honoring the mind, body and soul create sanctuary spaces that celebrate deep self-reflection, self-compassion, and empowerment, reminding you that you are enough.
Rest. Rise. Radiate.
Every design inspired with self-care at the core, bringing you back to you.
Breathe With Us
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Breathe With Us ⦁
At Big Joy Theory, we don’t just talk about joy—we live it in everything we do. Joy isn’t a concept, it’s a way of being. Want to see how we bring that joy into the world? Visit InnerLit Studios and experience the art of joyful living in action.
Client Testimonials
“Dr Jax is still a guiding light in my life. She helped me 10 years ago to pull out of my deepest chaos, personally and professionally. I know that without a doubt that had I not chosen joy that I would not be on my current journey.”
— CMT
“This transformed my life in ways that I could have never imagined. I am eternally grateful that the universe and the ancestors put Jax in my life. “
— SR
I can draw a direct correlation between our conversations in to my path today. You saw me in a deep way. You helped me re-member who I am and unlearn the programming of "what you see is all there is".
—MAB